THE HOUSE WINS BECAUSE YOU BET TOO MUCH PER GAME.

You run out of money before you have a chance to let the laws of large numbers work for you. They are banking on your lack of discipline. That's the main reason (not bad picking) that most sports bettors lose and why The House laughs to the bank.

Don't bet too big for your bankroll!
It is very tempting to put down a lot on each game, especially when you are winning. It is relatively boring to put down a little. But, you need to work within your bankroll, whatever that is. There will be bad streaks and good streaks in sports betting. It is inevitable if you do it for any extended period of time. Do yourself the favor of allowing yourself to "stay in the game." Don't miss out on that late-season run of luck because you are out of the game too early.

Let me say that again - regardless of how you pick games or whether someone helps you, you have the ability to erase the single biggest reason you may lose. All you need to do is practice safe money management.

Don't like to lose? Get really upset when you lose? You might not be cut-out for sports betting unless you can change your attitude. As you will see below, losing days, weeks, or even months are inevitable. They are built into the fabric of life thanks to the laws of statistics. The key to being a winning sports bettor is to understand and embrace the realities instead of fighting them. Streaks happen. Winning streaks happen. And, as much as we like to deny their existence, losing streaks happen. Even in a season where you hit an unbelievable 75% winners (as good as it ever gets), there will be losing days, losing weeks and maybe even a losing month.

Consistent day-after-day winning just does not happen. Read that over again if you must. The point is, you need to expect losing streaks. And, you can't get too bent out of shape when they happen. If you expect them, you won't get too upset. Getting upset only makes things worse as that emotion forces you to do the wrong thing (chase or stop). You need to stay the course, again, shooting for 55%-60% winners over the long haul.

If a losing day or a losing week gets you too upset, you are probably betting too much. You need to be able to take those short-term hits so you can be around for the long term spoils. Bet a small enough percentage of your bankroll that you can survive the short-term losing streaks. Begin to manage your sports wagering like a business that doesn't need a good day, or a good week, or even a good month, but rather needs to show a profit at year's end. If you can cap out 65%+ this is the only way it can be done!

The amazing thing about sports betting is the return on investment (ROI) that is possible. And there is no magic. The return on investment is a function of the winning percentage and the amount that is invested. The amount invested is a function of how many games (investments) are bet and how much is bet on each game. It is the same as any business.
So, how much you should stake per game?

It depends, of course, on your bankroll (how much you are willing and able to lose over the course of the season). But there is a simple rule that applies regardless of whether you are a ten-dollar per game bettor or a one-thousand-dollar per game bettor: Bet around 2% of your bankroll on average and don't ever bet more than 5% of your bankroll on any given game on which you have even or close to even odds. On rare occasions where you are sure your chance of winning the game is extremely a higher % of bankroll is very occasionally warranted. But, for most bets in which you have even odds, 5% is your upper max, and your average needs to stay around 2%. There are no locks. Let me repeat that - there is no such thing as a sure thing. Any bet can lose. Losing streaks can and do happen. Even in a season where you hit 70% overall, you'll have weeks where you hit 40%. It's an absolute certainty.

If you are winning and on a great roll, your bets can increase and you can win even more. How? You can simply use a percentage of your remaining bankroll. As your bankroll increases, your bet size increases. As your bankroll decreases, you maintain flat stake. The other thing that I do that is unique and rather arguable is that I never lower my bet during a Losing streaks.

The bottom line: Remember; bet around 2% of your bankroll on average per game. If you aren't as sure on a game, drop it to 1% and if you feel very good about a game, take it up to 3%. For those rare games that you absolutely love, you might go a tad higher but never risk more than 5% under any circumstances. So, you are always risking between 2% to 5% of your bankroll.

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NOTE:
Most bettors begin with a small bankroll, perhaps a few hundred dollars or a grand - somewhere in that range. For bettors with larger 'rolls a standard play involves around 2%-3% of their bankroll. For example, with 10k to invest in sports betting, with odds of 1.91 the standard wager size should be between $220 to win $200 or $330 to win $300. But if you only have $200 to begin with, betting 2% of your bankroll equals a $4 bet. Not much fun or excitement to win four bucks, nor much profit when you do win. That's why, with lesser bankrolls, I'd advocate a more aggressive betting strategy for the short term; somewhere in the range of 5% - 7.5%. You have to be able to win something, and beginning bettors with this type of bankroll generally aren't as concerned from the get-go about riding out a losing period. I would never recommend beginning to get involved with sports betting without a minimum of $500 in your bankroll, making a standard wager size in the $25 dollar range perfectly normal and acceptable for beginning bettors. It's high enough to make some kind of profit and enjoy the fruits of your labors when you win, but you can ride out a bad week or two and still be in action. Small, steady, regular profit over the long term can only be achieved with a solid money management system such as this one. Use it, be disciplined and watch your sportsbetting investment grow.
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Best Regards,
Soccer Tipping Service Team!

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